Bhutan is often called the “Happiest Country in the World” because it takes a distinctive approach to measuring national progress. Instead of judging development through economic growth alone, Bhutan considers people’s well-being, cultural heritage, environmental protection, community life, and quality of life. Bhutan’s Fourth King, Jigme Singye Wangchuck, introduced the philosophy of Gross National Happiness (GNH) in 1972, placing well-being at the heart of the country’s approach to development.
